BBNAIJA 2021: The Show Cost Us N4.3bn – Organisers
The program cost N4.3 billion to produce this year, according to the CEO of DSTV in Nigeria.
At the season 6 winner’s prize presentation, he said this:
“We employed 12,000 persons for this show, it cost us N4,3billiom to air this show this year
“We use BBNaija to enrich lives and contribute positively to society. We hope to continue to do so.”
The organisers also revealed that one billion votes were recorded this year from the viewers.
Ebuka also announced that during the finale week, the show had over 300 million votes.