Australian Football League Secures $25M Deal With Crypto.Com

Australian Football League (AFL) has secured a partnership with Crypto.com to support its women’s league, according to iexclusivenews

This will be the first major crypto sports sponsorship deal in the country (AFLW).

iexclusive News Nigeria reports that the agreement is worth nearly $25 million over the next five years.

A significant increase from the Australian Football League AFL’s current $18.5 million sponsorship contract with Toyota.

Crypto.com is a Singapore-based cryptocurrency exchange that provides digital wallets and cryptocurrency-backed debit cards.

This will be Crypto.com’s first sponsorship of an Australian Football League sports team.

It will also be the first time the AFL has sponsored an elite women’s sports competition on a global scale.

A milestone that AFL Executive General Manager Customer and Commercial Kylie Rogers says she is “proud” to be a part of.

“The AFL is honored to be the first Australian sports league and elite women’s competition in the world to collaborate with an organization that shares our commitment to advancing the future of elite sport and technology.”

According to Crypto.com general manager Asia & Pacific Karl Mohan, the company was drawn to Australia due to the relatively high number of women interested in cryptocurrency.

“Our most recent consumer research in Australia discovered that more than half (53%) of crypto investors were females,” he said.

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“It’s heartening to see that Australians from all walks of life, regardless of gender or background, are eager to adopt cryptocurrencies, and we’re thrilled to be their go-to platform.”

CNBC published a survey in August that found that women are still less than half as likely as men to invest in cryptocurrencies, with 16% of men investing compared to 7% of women.

Over the last few months, Crypto.com has amassed several sports branding deals totaling more than $1.5 billion.

The crypto company in mid-November secured a $700 million deal to rename Los Angeles’ Staples Center the Crypto.com Arena for the next 20 years.