Starbucks claims the incentives range from a virtual espresso martini-making workshop to access to special event invites at Starbucks Reserve Roasteries. And even excursions to the Starbucks Hacienda Alsacia coffee plantation in Costa Rica.
NFTs may be earned by playing interactive coffee-themed games or completing interesting tasks on Starbucks Odyssey, which will be available later this year.
Users may also buy NFTs on the built-in marketplace without connecting their wallets or using any crypto.
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All stamps will have classic Starbucks artwork made in collaboration with its partners and outside artists.
A part of the revenue from the sale of limited-edition stamps will be given to the causes of the designers.
However, iexclusivenews Nigeria reports that the NFTs themselves are produced on Polygon’s proof-of-stake blockchain.
In response to the news, Starbucks’ vice president and chief marketing officer, Brady Brewer, stated:
“We are entering the Web3 space differently than any other brand while deepening our members’ connection to Starbucks.” “Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”
