Puma Changes Name To Puma.eth On Twitter Registers ENS Domain

Puma is the latest major brand to buy a decentralized URL and reveal their nonfungible token, or NFT, by changing their Twitter handle to Puma. eth.

The domain name was registered with the Ethereum Name Service, or ENS, by the German sportswear company.

welcome PUMA.eth (@PUMA) 🤝 https://t.co/BuPplzfJgR

— ens.eth (@ensdomains) February 21, 2022

Budweiser, an Anheuser-Busch InBev subsidiary, purchased Beer. eth through ENS on OpenSea last year for 30 ETH.

When the fast-food chain White Castle registered the domain name, white castle official. eth, ENS’ former director of operations tweeted about his delight.

According to an ENS Medium post, all.ETH names are NFTs that can be “easily plugged into the ever-expanding NFT ecosystem.”

One of the advantages of an ENS name is the ability to receive any cryptocurrency, token, or blockchain-based asset.

Aside from pointing to a decentralized website and storing profile information such as an avatar, email address, or Twitter handle.

Puma’s ENS name is one of several recent NFT-related moves made by the company.

Puma has invested in several feline-inspired NFT collections, including Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox, according to the Puma.eth OpenSea page.

The cat’s out of the bag…@PUMA @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO

— CatBlox (@CatBloxCorp) February 21, 2022

Puma was ranked 13th on the.eth Leaderboard, which lists the most followed Twitter accounts with.ETH names, at the time of publication.

Paris Hilton. eth, owned by celebrity Paris Hilton, is first, followed by Shaq. eth, owned by former NBA player Shaquille O’Neal.

Puma is one of the world’s largest sportswear brands, alongside Nike and Adidas, both of which have made significant forays into the Web3 space.

RTFKT, virtual sneakers, and collectibles brand were acquired by Nike, while Adidas Originals launched an NFT collaboration with Bored Ape Yacht Club, PUNKS Comic, and money.

According to Dune Analytics, the Ethereum Name Service has a total of 724,096 ENS names created at the time of writing, with the highest number of monthly registrations occurring in the last few months.

Unstoppable Domains, ENS’ competitor, has over 2 million domains registered, according to the company website, and it recently launched Login, its single-sign-on service for Ethereum and Polygon.

Web 3 users are increasingly adopting decentralized URLs for identities as more DApps, wallets, exchanges, and marketplaces support NFT usernames.