Crypto.com To Air Campaign In Support Of Ukraine During Academy Awards

Crypto.com, a cryptocurrency exchange, plans to use its ad time during the 94th Academy Awards on Sunday to air a TV spot regarding the humanitarian crisis in Ukraine.

iexclusivenews reports that Kris Marszalek, Crypto.com CEO, announced on Wednesday that the exchange had joined with the International Committee of the Red Cross (ICRC) to launch a campaign to benefit individuals suffering in Ukraine’s war-torn environment.

The platform already permits donations in crypto, fiat, and nonfungible token purchases to the humanitarian network Red Cross Red Crescent.

This online news outlet understand that the CEO did not explain what the campaign will include. Until March 31, the exchange will match up to $1 million in donations.

“The humanitarian crisis caused by the conflict in Ukraine continues to escalate, and I believe it’s our responsibility to support those in need,” said Marszalek. “Throughout this tragedy, the entire cryptocurrency community has come together to show the world who we are, our values and the importance of what we’re building.”

What You Need To Know:

According to the International Committee of the Red Cross, more than 3.6 million people had fled Ukraine as of March 24.

A month after Russian military forces invaded the country. According to reports from Ukraine, millions of people are experiencing food and water shortages.

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Lack of medical care owing to the damage or destruction of several hospitals, and displacement after being forced to flee the country’s eastern regions.

Many private firms are supporting digital asset donations. Such as Bitcoin (BTC) and Ether (ETH), to aid Ukrainians.

In addition to receiving crypto donations directly through wallet addresses issued by the Ministry of Digital Transformation.

Ukraine’s government launched a donation website on March 14 in collaboration with exchanges FTX and Kuna.

As well as staking platform Everstake. According to iexclusivenews, as of March 9, several charities, humanitarian organizations.

And government wallets had received approximately $108 million in cryptocurrency to aid Ukraine.

In addition to its efforts in Ukraine, Crypto.com announced on Tuesday that it will be an official sponsor of the 2022 FIFA World Cup.

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Which will take place in Qatar starting in November. In the past year, the exchange has undertaken a huge marketing push.

Working with a number of sporting groups, including the Australian Football League, Formula One, and the Ultimate Fighting Championship.